Tuesday, January 31, 2012

Freehand VS Illustrator VS Godzilla

FREEHAND OR ILLUSTRATOR?
3 months now of working in Freehand (R.I.P. 2003), and learning why there is a divide and theorizing why some like Freehand and some like Illustrator.
Well, wait, nobody really LIKES Illustrator do they? It's a mess to work in, and has the worst object selection and bezier tool implementation I have ever seen. But give me Illustrator over Freehand, because if my final printed result bears little relationship to the file I created, I am unhappy, as is my client. And that is what I constantly see working in Freehand.

Reading forums seeking the answer, it seemed clear who likes Freehand: designers who value the ability to design intuitively over the need to design something that will print. Does that sound mean? It isn't meant to be. I am in a rare position in that my career straddles both; 15 years of pre press work taught me what can be printed and what cannot. 15 years of design underscored what I already knew: it doesn't matter how good your design looks onscreen and in an rgb jpg; if it prints looking like crap, you have an unhappy client.
There was a clear thread of "my printer says the freehand files are hard to work with, they are just lazy" in many comments. And that is what I hear day after day in my current, Freehand-hobbled job.

Freehand was the FIRST desktop publishing program I used, and I can concur that it is easier to draw and be fluid in Freehand; the tools and menus once upon a time were more intuitive. I was converted to an Illustrator user by the best operator I have ever known, after seeing the light: Illustrator, like Quark in its day, actually helps you produce results that can be printed. And while there will never be WYSIWYG, Illustrator is about 100x better than Freehand at showing you what you are doing.

Freehand SEEMS to handle color onscreen poorly. I had to research and found that I am right. The book Real World Color Management reflects my experiences perfectly; exporting anything but an eps from Freehand will result in spastic, insane color shifts. Freehand works all it's raster effects in RGB creating color shifts and breaks when a raster effect is applied over a vector element. Even when you set the raster effects to CMYK. Yes, the experts know this too:

So, that's where I am at. Working in Freehand, it is absolutely impossible to work with confidence in color. And when I am additionally crippled by lousy non postscript printers and clients who want to look at the screen at a 90ยบ angle and their crappy print by 60 watt tungsten bulb, there is no hope of ever pleasing the client.

So, if you are your own boss and your own approval, Freehand will be fine. If your end product is a picture that looks good on a website, you may do ok. If however you need to get a file to press looking like the images the client approved - you are screwed.

Chinese Wager Torture

There's been some commentary out there lately about the potential for the return of manufacturing jobs to the U.S. after decades of companies taking their work to China to be made poorly by abused children. Ahh, capitalism. I have seen now, firsthand, what is going on, and it is clear to any rational individual. Except, of course, business owners. It isn't high pay or unions keeping production jobs from United States citizens. It's fucking stupid, greedy, clueless owners of manufacturing companies. They won't bring the jobs back because, well, they are STUPID and MEAN and VENAL.

I have, in my new job, a good view of what is happening with work outsourced to Chinese factories. And how there is no one to blame but pigheaded, greedy American owners. And how that it is biting them in the ass, but their heads are so far up their asses, they can't see it and do the right thing. The jobs are only gonna come back in cases where rational, coherent owners can do simple math and see that they may be getting the work done at half the price, but the low quality and complications are destroying their brands and driving customers away. And it keeps getting more expensive to produce in China. And I know why. It's called Capitalism. The Chinese factories used the money of the American businessmen seeking cheap goods to build their factories and upgrade their equipment and learn the trades and meet the vendors. Now they want more money for their product, and now they don't need American Business Money to stay afloat. We have gone to the back of the line; we get the lowest quality and the poorest product.

How is it that I understand Capitalism and 9 out of 10 business owners do NOT?? 

The distributor I work for whines day and night about the low quality of the product and the terrible mistakes in production. WELL. Your product is being made by people working 24 hour shifts for 35¢ an hour. You have NO RIGHT to ask for a quality product. You are foolish to expect it. If you are still trying to drive prices down cheaper and cheaper, why should the factories create a quality product? You don't deserve it. And you get what you pay for. Capitalism 101.

A handful of businessmen recognize that the "savings" of producing crap in a foreign land under slave labor conditions do not balance the loss of quality, which leads to a loss of sales, which leads to a loss of income. AND A LOSS OF SOUL. 

Friday, January 27, 2012

VODAK now without inspiration!

Not feeling the Vodak tonight. This probably isn't as lame as I think, or -- IS IT? You decide.


I would love to put Vodak Express to work for me crushing the fools who make commutes so painful.


Have a good weekend!


Friday, January 20, 2012

A MILD BEGINNING

To another year of Vodak Fridays. Well, when I feel the need to play! And I do feel that need. Life after the holidays can be kinda dispiriting, and I have gone from 16 hour work days to 9 hour work days. That ought to make me happy, right?? It's a weird limbo, readjusting. Time to invoke the rituals of existence.


Anyway! Have a new Vodak on me.



Tuesday, January 17, 2012

STOP SOPA





Strike Against SOPA & PIPA











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